SHAREit Ads Platform tops the charts in AppsFlyer Performance Index - XIII
AppsFlyer, a marketing measurement and experience platform, recently released the 13th edition of their Performance Index for H1-2021, featuring the top media sources in mobile advertising. The report included 623 media sources to examine 33 billion app installs, 17,000 apps, and 55 billion app opens.
SHAREit Ads Platform has achieved top spots globally and regionally in various categories:
· Powering finance and e-commerce businesses in Southeast Asia: SHAREit ranks #3 after global giants like Google and Facebook on the Retention and IAP (in-app purchases) Index for Finance and E-Commerce category volume rankings.
· Starring with market leaders on a global scale: SHAREit ranks #4 globally after Google, Facebook and TikTok across all categories in the IAP index volume rankings.
· Breaking into new markets: SHAREit also emerged as the #1 fastest-growing publisher in North America and #2 in Latin America, after TikTok.
"In-app purchases are on the rise in Southeast Asia in 2021 as consumers spend more online. The region has experienced a 240% increase in spending according to another AppsFlyer report on the State of eCommerce App Marketing in 2021. Mobile banking and contactless payments have emerged as key trends in Southeast Asia and we are excited to be catalysing this growth. These have been at the centre of our business strategy as we look to become an advertising powerhouse for brands." says, Karam Malhotra, Partner and Global Vice-President at SHAREit Group. "We are thrilled to be named as a leading media publisher for brands in finance and e-commerce categories in driving their in-app purchases in the region and looking forward to helping more businesses ride the wave and grow."
At a global level, SHAREit Ad Platform ranks #4 globally after Google, Facebook and TikTok in the Volume rankings for IAP index across all categories. SHAREit has also expanded its influence to other markets, as it ranked as the fastest-growing publisher in North America and second fastest in Latin America after TikTok.
The rankings spotlight the growing role of SHAREit as a preferred marketing platform for mobile marketers looking to drive quality users and branding. There are hundreds of the companies' customers from the finance and e-commerce space which has become a key strategic growth area for the company.
About SHAREit:
SHAREit Group is a global technology company that has built a diversified suite of applications installed by nearly 2.4 billion users worldwide, including the core app SHAREit. These range from popular tools in the utility space to digital entertainment content applications. SHAREit Group's business network reaches over 150 countries in 45 different languages. SHAREit aims to help brands achieve their business goals and users to access seamless digital content of the highest possible quality.
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